Introduction to Podcasting

1.  How does podcasting fit into the organizational communication in business, non-profit, and academic contexts?

Podcasting fits into organizational communication because it is essentially streamlined, allowing the audience you’re reaching out to see a catalog of your content, and is essentially a universal medium. It allows anyone, no matter who they are, to start a podcast, and begin to create content that people may want to listen into and subscribe to. Anyone from businesses, non-profits, and academic contexts can be represented in the form of a podcast.

2.  Why does the speaker say that podcasting extends message?

The podcasts is able to educate. It is able to teach people. It needs to be able to teach people something and keep them wanting more. You’re going to want an audience that wants to hear your content everyday, and wants to keep coming back for more. It is able to extend the message beyond the conventional conversation, but is able to reach an ever-expanding audience and are able to get great feedback form them.

3. How does podcasting encourage participation culture according to the speaker?

It encourages participation culture because it allows people to participate in listening to it and enjoy your content. It also allows people to look at the rest of your content and become interested in what you have to give them. This encourages the feedback from your audience, almost instituting a form of collective intelligence, which can improve your podcast and content as a whole.

4. What are the three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ad? Why does podcasting have the three elements?

The three critical elements of development for successful media are important, being able to keep content fresh and interesting, and keeping the audience wanting more on a daily basis. Podcasting has these three elements because they are essential to obtaining an audience and maintaining that audience that is always engaging and entertaining.

5. How does the concept of digital media convergence get applied in podcasting when the speaker discusses the compounding media?

Digital media convergence gets applied in podcasting through the availability of links that take you to other forms of media. Being able to access different social media sites, web pages, video, and even additional audio, that expands the content in the original podcast. It allows different types of mediums and media to come together towards a common objective, which is to better the podcast.